Anna Maria van ’t Hek went to the ‘School of Arts’ to study film. After her studies, she had various jobs in the film industry while working on her debut film YAB YUM. After five years, the film finally made it to Dutch cinemas. It became one of the most-watched documentaries on television for the entire year. Following this, she created a series about a famous but controversial athlete, Badr Hari. This documentary also became the most-watched documentary on the Dutch streaming service Videoland that year.
In addition to her documentary work, Anna Maria also directs commercials for brands such as Skoda, Nike, G-Star, and Volkswagen.

Anna’s approach to the craft is strongly influenced by her background in documentary filmmaking. While she always aims to prioritize aesthetics, her style is characterized by a sincere passion for people and the ability to get under their skin. At the core of her work is a burning desire to connect with her characters – ranging from kickboxing champion Badr Hari to Jaden Smith for G-Star – to create documentary and commercial work that is honest and approachable.